Marketing Glossary
CPM
Paid AdsCost Per Mille (thousand impressions): the price paid for every 1,000 times an ad is displayed, regardless of clicks. CPM is the standard pricing model for brand awareness campaigns on display and video channels.
Cost Per Mille (thousand impressions): the price paid for every 1,000 times an ad is displayed, regardless of clicks. CPM is the standard pricing model for brand awareness campaigns on display and video channels.