Growth Marketing
Growth marketing is the discipline of running cheap, fast experiments across the funnel, acquisition through retention, and doubling down on what compounds.
Start here. No prior knowledge needed.
What Growth Marketing Really Is
Not 'hacks': a system for compounding learnings across the whole funnel.
11 minAARRR: Pirate Metrics
Acquisition, Activation, Retention, Referral, Revenue: the canonical funnel.
10 minThe North Star Metric
The one number that captures the value your product delivers.
12 minBuilding in Public as a Growth Tactic
Sharing real MRR, mistakes, and roadmap decisions in public: what to share, what to keep private, and a cadence that avoids burnout and copycats.
8 minBuild on the fundamentals.
Activation & Aha Moments
The single best lever for most early-stage products.
10 minRetention & Cohort Analysis
Why retention is the leaky-bucket fix that beats more acquisition.
9 minGrowth Loops
Funnels run out. Loops compound. The shift you need to make.
10 minViral Coefficient & K-factor
The math of word-of-mouth growth.
7 minA/B Testing & Statistical Significance
Run tests that tell you the truth, not what you want to hear.
6 minICE & RICE Prioritization
Pick the experiments most likely to move the needle.
10 minActivation Rate (the metric)
The one number that predicts retention better than any other early signal.
10 minFreemium vs. Free Trial
Two ways to let people try before they buy, and the math behind which to pick.
10 minEngagement Loops
Different from growth loops: the retention compounding mechanism that keeps users coming back daily.
11 minGrowth Hacking Ethics: When Growth Tactics Cross the Line
Aggressive growth is not the same as deceptive growth. Learn where the FTC draws the line on dark patterns and how to grow fast without building a lawsuit.
7 minGrowth Team Operating Cadence
The weekly rhythm that turns a prioritized backlog into shipped experiments, and a practical template you can run this week.
5 minNet Revenue Retention (NRR): The Metric That Decides If Growth Compounds
The dollar-based retention metric investors watch closest, current 2026 benchmarks, and the specific marketing levers that move it.
5 minTactics for experienced marketers.
Product-Led Growth
When the product itself does the marketing and sales.
6 minOnboarding That Converts
Get new users to value as fast as possible.
9 minReferral Programs
What separates Dropbox-class referrals from the duds.
10 minBuilding an Experimentation Program
From ad-hoc tests to a repeatable engine.
6 minReverse Trials
Start users on paid, downgrade to free. The Notion, Loom, Slack monetization shift.
9 minNetwork Effects
The compounding mechanism Metcalfe identified, and why it creates winner-take-most markets.
10 minTwo-Sided Marketplaces
The chicken-and-egg problem, and how Uber, Airbnb, and Etsy solved it.
8 minCommunity-Led Growth Mechanics: Flywheels, Champions, and CQLs
CLG flywheels, champion programs, community-qualified leads, and how to measure community-sourced pipeline.
7 minProduct-Led Sales: When PLG Meets Enterprise
PQL scoring, hybrid PLG+SLG motion, in-product sales triggers: how Notion, Figma, and Slack convert free users to enterprise.
6 minReverse Trials & Freemium Economics
Managing conversion metrics, activation benchmarks, and paywall psychology for trials vs. freemium tiers.
6 minB2B Growth Loop Design
Why B2B growth loops compound differently from B2C, and how to design self-reinforcing loops using collaboration, integrations, champion expansion, and content.
7 minUsing AI to Design and Analyse Growth Experiments
How LLMs augment experiment design, hypothesis generation, statistical analysis, and prioritisation, and where human judgment remains essential.
7 minLocalization for Growth: Expanding Into New Markets
How growth teams pick which markets to enter, what actually needs localizing beyond language, and why weak localization has sunk expansions that looked unstoppable on paper.
6 minChurn Prediction and Early-Warning Signals
How growth teams spot an at-risk account weeks before it churns, and turn that signal into a save campaign.
5 min