SEO
Search engine optimization is content + technical excellence + earned authority. We'll go from 'what is a keyword' to schema, Core Web Vitals, and the new AI-Overview era.
Start here. No prior knowledge needed.
How Search Engines Actually Work
Crawl, index, rank: the three stages your page must survive.
8 minKeyword Research
Find the questions your customers ask Google before they know you exist.
10 minSearch Intent
Informational, navigational, commercial, transactional, and why mismatching kills rankings.
10 minOn-Page SEO
Titles, headings, content depth, internal links: the controllable basics.
10 minMobile-First Indexing
Google only sees your mobile site now, and content missing there is content that does not exist.
6 minBuild on the fundamentals.
Technical SEO
Crawlability, indexability, sitemaps, robots.txt, canonicals, JS rendering.
9 minCore Web Vitals
LCP, INP, CLS: the page-experience metrics Google uses.
10 minHTTPS & Security Headers for SEO
A confirmed ranking signal since 2014, and the browser trust layer that decides whether visitors stay long enough to convert.
6 minInternal Linking & Site Architecture
The most underrated lever in SEO.
10 minOff-Page SEO & Link Building
Earn links that move rankings, without getting penalized.
8 minSchema & Structured Data
Help search engines understand your pages, and earn rich results.
8 minDuplicate & Thin Content Cleanup
Every low-value page you let Google index quietly drags down how it judges the rest of your site.
6 minContent Clusters & Pillar Pages
The topical-authority playbook for ranking on hard terms.
10 minOptimizing for Google AI Mode
How Google AI Mode selects and cites sources, and what content signals win citations in 2026.
6 minSEO for AI Platforms: Getting Cited in Perplexity, ChatGPT and Claude
GEO tactics that get your content cited as a source in AI answer engines: the new backlinks.
7 minMeasuring AI Search Visibility
Rank tracking measures a position in a list of 10 links, AI answers have no fixed position, so the KPIs have to change too.
8 minVideo SEO: Ranking on YouTube and TikTok Search
Learn the algorithms that rank videos on the world's second-largest search engine and Gen Z's fastest-growing platform.
8 minllms.txt and AI Crawler Management
What llms.txt actually is, how AI crawlers like GPTBot and ClaudeBot really behave in 2026, and how to control them with robots.txt.
5 minContent Decay: Refreshing and Reclaiming Lost Rankings
Why pages that used to rank well quietly lose traffic over time, and how to systematically find and fix them before a competitor does.
5 minSEO for Ecommerce Product Pages
Variant duplication, thin content, out-of-stock pages, and product schema, the problems generic on-page SEO advice does not solve.
7 minImage SEO & Visual Search Optimization
Master the fundamentals that get images ranked, and prepare your catalog for the shift toward searching with cameras instead of keywords.
8 minTactics for experienced marketers.
Log File Analysis for SEO
Search Console shows what Google says happened, your server logs show what actually happened, including every AI crawler in 2026.
6 minLocal SEO
Win the map pack and 'near me' searches.
9 minInternational SEO
hreflang, ccTLDs, subfolders: getting global SEO right.
8 minE-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness: how Google evaluates quality.
9 minAI Overviews & Generative Engine Optimization
Optimizing for AI answers when search itself is changing.
9 minAnswer Engine Optimization (AEO)
Featured snippets, People Also Ask, voice answers: the pre-LLM evolution of search.
10 minLLM Optimization (LLMO)
Getting cited inside ChatGPT, Claude, Perplexity, and Gemini answers.
12 minEntity SEO & Knowledge Graph
Why Google ranks entities, not just keywords, and how to become one.
10 minProgrammatic SEO
Database-driven pages at scale: the Zapier, Webflow, and Zillow playbook.
9 minZero-Click Search
Half of Google searches end without a click. Here's how to still win.
11 minVoice Search SEO
Alexa, Siri, Google Assistant: optimizing for spoken queries.
9 minSaaS Product Comparison Page Strategy
Designing and ranking Alternative to and competitor comparison pages to capture bottom-of-funnel search intent.
6 minReddit and Forum SEO: Why Google Loves Communities in 2026
Reddit visibility jumped 1,328% in Google SERPs, so learn how to build legitimate presence in forums that now outrank your own site.
6 minBrand SERP Optimisation: Control What Google Shows for Your Name
Master the 10 elements of your Brand SERP and turn warm leads into customers before they ever click.
9 minSEO for Agentic Commerce
Getting found and transacted with by AI shopping agents: ChatGPT Instant Checkout, Perplexity Shopping, and Google's Agent Payments Protocol.
6 minSEO for Site Migrations
Domain changes, platform moves, URL restructures: the pre/during/post checklist that separates a clean migration from a traffic collapse.
5 minSEO for Multi-Location and Franchise Businesses
Rank dozens of locations without your own pages competing against each other.
8 min