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Marketing Academy Β· Toolkit●137 tools Β· 11 categories

Tool-agnostic, always

Marketing Tools Directory

Find the right tool for every job. 137+ tools across 11 categories, filtered by what matters to you.

01

137+

Total tools

02

11

Categories

03

90

Free or freemium

04

3

Open source

Showing 12 of 137 tools (page 1 of 12)

πŸ”Google Search ConsolePopular
FreeSEO

Monitor your site's presence in Google Search results, track clicks and impressions, and fix indexing issues.

searchanalyticsgoogle
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πŸ”‘Google Keyword Planner
FreeSEO

Research keywords and get search volume estimates directly from Google's advertising data.

keywordsgoogleresearch
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πŸ•·οΈAhrefsPopular
PaidSEO

All-in-one SEO platform for backlink analysis, keyword research, site audits, and competitor intelligence.

backlinkskeywordssite audit
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πŸ“¬BuzzStream
PaidSEO

Link building and PR outreach CRM for discovering prospects, managing email conversations, and tracking backlinks.

outreachlink buildingPR
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πŸ“°Muck Rack
PaidContent Marketing

Public relations management platform and journalist database for pitching stories, media monitoring, and coverage reporting.

PRmedia databasejournalists
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πŸ“ŠSEMrushPopular
FreemiumSEO

Comprehensive SEO and competitive research suite covering keywords, backlinks, PPC, and content marketing.

keywordscompetitive researchbacklinks
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πŸ“ˆMoz Pro
FreemiumSEO

SEO toolset with domain authority metrics, keyword explorer, rank tracking, and site crawl.

domain authorityrank trackingsite audit
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🐸Screaming Frog SEO Spider
FreemiumSEO

Desktop crawler that audits websites for broken links, redirects, duplicate content, and on-page SEO issues.

crawlertechnical SEOsite audit
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πŸ“‹Google Sheets
FreeSEO

Free spreadsheet tool used throughout this site's practice projects for manual audits, comparison tables, and planning sheets, no dedicated SEO product exists for these ad-hoc structured-data tasks.

spreadsheetplanningmanual audit
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πŸ“Google Business ProfilePopular
FreeSEO

Free business listing manager from Google to control how local businesses appear on Google Search and Google Maps, manage reviews, NAP info, and local service areas.

local seomapsgoogle
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☁️Cloudflare
FreemiumSEO

Free CDN and DNS layer with a bot-analytics dashboard that shows which crawlers (including AI bots like GPTBot and ClaudeBot) are hitting your site, useful when server log access isn't available.

cdnbot traffictechnical SEO
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πŸ’‘Ubersuggest
FreemiumSEO

Keyword research and SEO analysis tool with site audit, backlink data, and content ideas.

keywordscontent ideassite audit
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Learn how to use these tools

Knowing a tool exists is just the start. The Marketing Tools lessons walk you through real workflows, setup guides, and best practices for the tools that matter most.

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