Marketing Academy · Field Work●168 projects · 68 cited companies
Not reading — doing
Practice Projects
Reading a lesson tells you the answer. 168 hands-on projects makes you use it, on a real dashboard, under a clock, with something at stake, every one built on a real, cited case company.
01
168
Projects
02
12
Categories covered
03
68
Case companies, cited
04
86h
Total practice time
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Showing 9 of 168 projects (page 1 of 19)
MiniTeardown· Teardown
Would You Feed This to Your RAG System? Three Documents, One Decision
From: RAG for Marketers20 minAwfis Space Solutions
What NOT to IncludeCommon Mistakes
View detailsMiniTeardown· Teardown
Content Marketing or Disguised Ad? Three Specimens, One Test
From: What Content Marketing Really Is20 minMailchimp
What It Actually IsCommon Mistakes
View detailsMiniTeardown· Teardown
Survey Methodology Teardown: Catching Bias and Flawed Data Before Publication
From: Original Research as Content: The Link Magnet Strategy20 minFreshworks
Designing a Survey That Produces Citable StatsWhy Original Research Wins
View detailsMiniTeardown· Teardown
The 3-Second Test: Deconstructing Flawed B2B Case Study Snapshots
From: Case Studies20 minSlack
Build the Snapshot BoxWhat Buyers Actually Want to ReadFive Common Mistakes
View detailsMiniAudit· Diagnostic
The 5-Phase Webinar Funnel Audit: Diagnosing Registration, Attendance, and Pipeline Drop-Off
From: Webinars and Live Content20 minSnowflake
The Reminder SequenceFollow-Up and Repurposing
View detailsMiniTeardown· Teardown
Would It Win the Test? Score Three Headline Specimens
From: Headline Writing20 minDrunk Elephant
How It WorksCommon MistakesPsychological Triggers That Work
View detailsMiniTeardown· Teardown
Spot the Missing Stage: AIDA & PAS Copy Teardown
From: AIDA, PAS, and the Core Frameworks20 minSlack
AIDA, Four StagesPAS, Three StagesChoosing the Right Framework
View detailsMiniAudit· Diagnostic
Lifecycle Flow Architecture: Trigger and Exit Condition Audit
From: Automation & Drip Flows20 minKlaviyo
Building a Flow: The Four-Part StructureFlow 4: Re-engagement (Win-back)
View detailsMiniTeardown· Teardown
Spot the Lifecycle Logic Bugs: Flawed Flow Teardown
From: Automation & Drip Flows20 minFreshworks
Common MistakesFlow 3: Post-Purchase OnboardingFlow 1: Welcome Series
View details