Marketing Glossary
YoY
AnalyticsYear-over-Year: a comparison of a metric against the same period in the prior year. YoY removes seasonal noise and gives a cleaner picture of underlying growth than MoM. Commonly used in board and investor reporting.
Year-over-Year: a comparison of a metric against the same period in the prior year. YoY removes seasonal noise and gives a cleaner picture of underlying growth than MoM. Commonly used in board and investor reporting.