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Marketing Academy · Field Work●Paid Ads
All projects·From: Advertising on Snapchat and Pinterest: The Visual Discovery Platforms
CoreSimulation· 50 minutes

The $20/Day Split Test: Running Two Weeks of Snapchat and Pinterest

Casper Sleep

Objective: Practice the lesson's 14-day, $20/day split-test workflow across Snapchat and Pinterest, reacting to swipe-rate, CTR, and add-to-cart signals at three checkpoints without an ad account or real spend.

You're running paid social for Casper Sleep's new travel pillow line. You've allocated $20/day for 14 days, split $10 Snapchat / $10 Pinterest, to find which platform earns the next quarter's budget.

Read each checkpoint's dashboard, apply the lesson's swipe-rate and add-to-cart benchmarks, and decide whether to hold, adjust, or reallocate budget.

Before you start

What you'll need

Free path (everything below is enough to finish)

Snapchat Ads Manager
FreeMonitor swipe rate and CPC, swap creative

Free account, dashboard-only monitoring needed for this simulation

Pinterest Ads Manager
FreeMonitor per-image clicks and add-to-cart, reallocate budget

Free account, no spend required to read the reporting UI

The process

Simulation

Day 3, first look

Day 3 of 14

Both campaigns have been live for three days with the single Snap Ad creative and the 3 Pinterest lifestyle images running untouched.

Sample output
Snapchat, 'Travel Pillow Launch'
  Spend            $30.00
  Impressions       9,400
  Swipe rate         84%   (lesson benchmark: above 80% = creative isn't resonating)
  CPC               $0.71

Pinterest, 3 lifestyle images
  Spend             $30.00
  Clicks              210
  Add-to-cart          4
Spend to date:$60.00 of $280
Budget remaining:$220.00

Snapchat's swipe rate is 84%, above the lesson's 80% ceiling for 'creative isn't resonating.' What do you do on day 3?

Final deliverable

A day-by-day decision log across the 14-day test explaining what was changed at each checkpoint and why, plus a final budget-allocation recommendation for next quarter.

See a reference example
Sample output
Peloton, travel-accessory line, 14-day split test log (excerpt)

Day 3: Snap Ad swipe rate hit 82% (above 80% ceiling). Swapped to a phone-shot cut with a first-second hook.
Day 9: New Snap creative recovered to 38% swipe rate. Pinterest Image B (lifestyle-context) hit 5.9% add-to-cart vs. 1.1% and 2.8% for the other two; reallocated remaining Pinterest budget to Image B.
Day 14 result: Pinterest CPC $0.61 lower cost-per-add-to-cart than Snapchat's cost-per-swipe-through; recommend 70% of Q2 budget to Pinterest, 30% to Snapchat for retargeting.

Success criteria

You're done when you can:

  • Swaps the Snapchat creative at day 3 rather than waiting out a swipe rate above the 80% ceiling
  • Reallocates Pinterest budget to the clear add-to-cart winner at the day 9 checkpoint