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Marketing Academy · Field Work●PR & Communications
CoreSimulation· 45 minutes

Running the Briefing: A Live Analyst Conversation Simulation

Delhivery

Objective: Practice running a two-way analyst briefing conversation, opening, handling probing questions, and closing, choosing responses at each stage and seeing how each choice changes the analyst's read on the company.

You're the AR lead at Delhivery, briefing a Forrester analyst ahead of the next Wave evaluation for third-party logistics platforms in South Asia. You sent your pre-read 48 hours ago; the call starts now.

Navigate the opening, the analyst's questions, and the close, applying the lesson's two-way-conversation principle at each decision point.

Before you start

What you'll need

Free path (everything below is enough to finish)

FreeLog the interaction afterward: who, when, what was said, what they asked for next

Free, and matches the lesson's shared-log discipline for tracking every analyst interaction

The process

Simulation

Opening the Call

0:00

The analyst joins the call, thanks you for the pre-read, and says 'Whenever you're ready, go ahead.' You have 30 minutes total.

Sample output
Time remaining: 30:00 | Pre-read sent: Yes, 48h ago | Analyst engagement: Neutral
Spend to date:$0 (no paid inquiry used)
Budget remaining:30 minutes of call time

How do you open?

Final deliverable

A completed run through the simulation with a final transcript of your choices and the analyst's resulting read on the company.

See a reference example
Sample output
Nubank AR briefing simulation run (reference)

Stage 1: Opened with 2-minute snapshot (optimal) -> analyst engaged immediately
Stage 2: Asked what the analyst is hearing from clients (optimal) -> learned a competitor is weak on LATAM compliance features
Stage 3: Closed by asking what would move the rating (optimal) -> analyst named one missing case study in SMB lending

Result: Engaged throughout, one concrete follow-up action identified before the report locks.

Success criteria

You're done when you can:

  • Reaches stage-3-close with at least one optimal choice made
  • Can explain in one sentence why the costly option at stage-2-recover would show up in the published report's caveats