Skip to content
Academy
Marketing Academy · Field Work●Social Media Marketing
CoreAudit· 40 minutes

The Disclosure Compliance Audit

Concord Biotech

Objective: Given three draft social posts from a proposed virtual-persona awareness campaign, identify every FTC Section 5 and state-law disclosure defect, and distinguish real violations from cosmetic non-issues.

You're reviewing draft posts for Concord Biotech's patient-awareness division, the Ahmedabad-headquartered fermentation-based API manufacturer that IPO'd in 2023. Its agency has drafted a virtual persona, 'Dr. Aria,' to post general health-awareness content ahead of legal sign-off.

Audit three draft posts against the FTC's per-post disclosure requirement for synthetic personas and New York's AI Transparency in Advertising Act, flag every defect, and don't flag stylistic choices that aren't actually violations.

Before you start

What you'll need

Free path (everything below is enough to finish)

FreeLog each draft post, its defect, severity, and the specific rule violated

Free and gives legal a sortable record before sign-off

Notion(optional)
FreemiumMaintain the running disclosure-compliance checklist the agency must clear before any future Dr. Aria post ships

Free tier supports a shared, linkable checklist the agency and legal can both edit

The process

Specimens to review

Legal asks you to flag any disclosure problems with this draft before it's approved. What's wrong?

Sample output
Draft post 1, Dr. Aria's account:
'Did you know most people don't realize how their medication is actually made? I dove into the science behind API manufacturing this week and it's honestly fascinating. Follow for more!'
No disclosure of any kind, no mention that Dr. Aria is an AI-generated persona, no sponsorship label.

Specimen: synthetic, realistic

This draft has a sponsorship tag already. Is that enough?

Sample output
Draft post 2, Dr. Aria's account:
'API manufacturing quality standards explained in 60 seconds. #ad'
A single small hashtag reading '#ad' appears at the end of the caption; nothing else in the post or the persona's bio mentions AI, synthetic, or virtual.

Specimen: synthetic, realistic

The bio already discloses the AI persona and sponsorship. Does that cover every post?

Sample output
Draft post 3, Dr. Aria's account:
Bio: 'AI-generated educational persona, sponsored by Concord Biotech.'
Caption of the post itself: 'Three things nobody tells you about API purity testing.' No disclosure text appears in the post caption or the video itself.

Specimen: synthetic, realistic

Final deliverable

A disclosure compliance audit memo flagging all three draft posts, each defect mapped to the specific FTC Section 5 or state-law requirement it violates, plus a per-post disclosure template the agency must use going forward.

See a reference example
Sample output
Duolingo, mascot-persona disclosure audit (excerpt)

POST 1: 'Duo here, obsessed with this new streak feature.'
DEFECT: none found, caption includes '#DuolingoPartner AI-generated persona' per post
VERDICT: compliant

POST 2: Story reshare with sponsorship tag only
DEFECT: missing synthetic-persona disclosure, sponsorship tag alone is insufficient
VERDICT: revise before publishing

Success criteria

You're done when you can:

  • Flags all three drafts as non-compliant with a specific rule cited for each
  • Correctly explains why a sponsorship-only tag or a bio-only disclosure fails the per-post standard
  • Does not flag stylistic choices (hashtag placement, phrasing) as compliance defects