The 14/70 Power-Member Audit

Marketing Academy · Field Work●Social Media Marketing

MiniAudit· 30 minutes

Zomato

Objective: Given a real 60-row member activity log, apply the 14/70 rule to find the power members who deserve a visible role before your top contributors churn unnoticed.

You're the community manager for Zomato's new Foodie Circle community, six weeks post-launch. Leadership wants to know who is actually driving the discussion before the community team decides who gets ambassador badges.

Rank members by contribution, identify the 14% carrying 70% of meaningful discussion, and flag which of them show early churn risk.

Before you start

What you'll need

Free path (everything below is enough to finish)

Google Sheets

FreeRank members and compute the 14/70 cutoff

Free, no account friction, handles a 60-row export easily

The process

1 step

Step 01 of 01

Identifying power members using the 14/70 rule

The lesson's 14/70 rule holds across platforms: roughly 14% of members generate 70% of all meaningful discussion, and finding them early is the highest-leverage move a community manager can make.

Sorted by comments-started plus unprompted answers to other members, 8 of 60 members account for 71% of all discussion activity. Two of those 8 haven't posted in 9 days. What do you do first?

Google Sheets— Import member-activity-log.csv, add a 'contribution score' column (threads started x2 + unprompted replies x1), sort descending.

Procedure

Import member-activity-log.csv and freeze the header row
Compute contribution score per member and sort descending
Mark the cutoff row where cumulative contribution crosses 70% of total activity
Cross-reference that top group against 'last active' to flag churn risk

Sample output

Contribution ranking (top of 60)
  1. rider_priya_k    score 94   last active 2 days ago
  2. foodie_arjun_r    score 81   last active 9 days ago  <- CHURN RISK
  3. spice_reviews_n   score 77   last active 1 day ago
  ...
  Top 8 members = 71% of all threads + replies

Healthy

The two flagged churn-risk power members get a personal outreach DM within 48 hours, before losing them quietly.

Unhealthy

Waiting for a monthly report to notice two of your top 8 contributors went silent for over a week.

What this means

A power-member list is only useful if it's checked for churn risk, not just contribution volume.

So what do I do about it?

Symptom	Action	Effort
A top-8 power member hasn't posted in over a week	Send a personal check-in DM and offer a visible role within 48 hours	5 min
No member crosses a clear contribution threshold	The community is too young to have power members yet; revisit in 30 days	30 min

YouYou can do this yourself, no engineering access required.

Final deliverable

A ranked power-member list with the 14/70 cutoff marked, plus a churn-risk flag and a one-line outreach plan for each flagged member.

See a reference example

Sample output

Swiggy Foodie Table community, Week 6 power-member audit (excerpt)

TOP 14% (5 of 34 active members)
  1. tiffin_reviews_k   score 88   ACTIVE
  2. hyd_biryani_fan     score 79   CHURN RISK, last post 11 days ago -> outreach DM sent
  3. plateful_priya      score 74   ACTIVE

Action: 1 personal outreach DM sent, 1 ambassador badge offered

Success criteria

You're done when you can:

Correctly computes a contribution score and ranks all members
Identifies the group crossing the 70% cumulative-contribution threshold
Flags any top-tier member showing churn risk with a specific next action