Reach Killer or Reach Winner: Tearing Down 5 Draft LinkedIn Posts
Objective: Given 5 synthetic draft LinkedIn posts, apply the lesson's algorithm rules (link placement, dwell time, comment-baiting) to identify which drafts will be throttled and which are ready to publish.
You're the B2B marketing lead at YETI Holdings preparing 5 draft LinkedIn posts for a founder-style account promoting YETI's commercial and corporate-gifting line, ahead of the NYSE IPO anniversary content push.
Score each of 5 drafts against the lesson's algorithm rules, flag the specific line that breaks each rule, and rewrite the worst offender.
Before you start
What you'll need
Free path (everything below is enough to finish)
Free, simple commenting for a small team review pass
The process
Specimens to review
Score each of the 5 drafts as PUBLISH or REWRITE against the lesson's algorithm rules, and name the specific rule each REWRITE draft breaks.
DRAFT 1: 'Excited to share our new commercial cooler lineup! Check it out here: yeti.com/commercial [link]' DRAFT 2: 'A client asked us why a $500 cooler is worth it over a $60 one. I didn't have a clean answer for 3 years. Then I ran the actual ice-retention math myself. Here's what changed my mind.' DRAFT 3: 'Like and comment if you agree outdoor gear pricing is broken!! 🔥🔥🔥' DRAFT 4: '73% of our corporate-gifting clients reorder within 12 months. Here is the exact onboarding sequence we built to get there, and why most brands get step 2 wrong.' DRAFT 5: 'Proud to announce YETI was named a top outdoor brand. Link to the article in comments.'
Specimen: synthetic, realistic
Final deliverable
A scored table of all 5 drafts (PUBLISH/REWRITE) with the specific rule violation named for each REWRITE, plus a rewritten version of the worst offender.
See a reference example
MapmyIndia, LinkedIn draft review DRAFT: 'Our Mappls Maps API just crossed 2 billion location queries a month. Here's the infrastructure decision that made that possible, and the one we got wrong at 500 million.' -> PUBLISH, personal/technical story with a stat, no outbound link, strong hook. DRAFT: 'Big announcement coming Monday, stay tuned! Link in bio.' -> REWRITE, no substance, 'link in bio' phrasing signals off-platform intent even without a literal URL.
Success criteria
You're done when you can:
- Correctly flags both Draft 1 (link in body) and Draft 3 (engagement bait) as REWRITE
- Correctly leaves Draft 2 and Draft 4 as PUBLISH
- Names the specific lesson rule each flagged draft violates, not just 'this is bad'