Spot the Reasons This Content Calendar Won't Get Distribution
Objective: Given a real-style draft TikTok content calendar (script + posting notes) for a mattress brand launch, find the specific platform-fit mistakes that will suppress FYP distribution before a single video is filmed.
You're the social lead at Casper Sleep reviewing a freelancer's draft TikTok plan before the team commits budget to filming.
Read each planned video's script and posting notes against the playbook's native-content and search-first rules, flag what will tank distribution before it's shot.
Before you start
What you'll need
Free path (everything below is enough to finish)
Free to use (you only pay if you run paid ads); Creative Center inside it shows real-time rising/peaked sound data
Free, easy to share with the team
The process
Specimens to review
Which of this script's choices will suppress FYP distribution, and why?
VIDEO 1 — "The Casper Difference" 0:00-0:03: Casper logo animation, upbeat brand jingle 0:03-0:15: Studio-shot 16:9 footage of the mattress (cropped to vertical with black bars), voiceover by hired VO talent: "Introducing the all-new Casper mattress." 0:15-0:28: Product shots, professional lighting, no on-screen captions Caption: "New mattress, who dis? 🛏️" Hashtags: #ad #mattress Sound: original brand jingle (0 uses)
Specimen: synthetic, realistic
Two decisions in this posting plan work against the lesson's distribution rules. Which two, and why?
POSTING PLAN, WEEK 1 Mon: Video A (sound: trending, 3.4M uses) Tue: Video B Wed: Video C Thu: Video D Fri: Video E Sat: Video F Sun: Video G Note: "Post daily so the algorithm knows we're active. Reply to comments once a week on Fridays."
Specimen: synthetic, realistic
Final deliverable
A defect list for both draft videos, each tagged critical/moderate/cosmetic, with the fix needed before filming starts.
See a reference example
Chewy, TikTok script review (excerpt) VIDEO 2 — "Autoship Unboxing" CRITICAL: opens on Chewy logo sting (0:00-0:04) — cut, open on the dog reacting to the box instead MODERATE: caption has no keyword — add "dog food autoship" spoken in first 5 seconds OK: native vertical footage, creator voiceover, sound at 42K uses (inside rising window)
Success criteria
You're done when you can:
- Correctly flags both critical native-vs-ad mistakes in Video 1
- Identifies the stale sound and posting-cadence issues in the posting plan
- Does not flag either distractor as a real defect