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Marketing Academy · Field Work●Marketing Tools
MiniHead-to-Head· 25 minutes

Which Tool Wins: Routing a Week's Task List

Warby Parker

Objective: Given a real 10-item weekly task list from a marketing team, apply the lesson's decision rule (developer handoff vs. self-publish, time-sensitive vs. precision-critical) to route every task to Canva or Figma and justify each call.

You're the sole marketer at Warby Parker's regional growth team. Your manager hands you next week's task list and asks which design tool each item should go through, before any work starts, so nobody wastes an hour in the wrong app.

Sort 10 tasks into Canva or Figma using the lesson's decision tree, then flag the one task that genuinely could go either way and explain the tiebreaker.

Before you start

What you'll need

Free path (everything below is enough to finish)

FreeBuild the task-routing table

Free, fast, and the whole team can reference the same routing sheet going forward

The process

2 steps

Step 01 of 02

Developer handoff as the primary routing question

The lesson's routing flowchart asks one question first: does this task go to a developer? If yes, Figma. If no, keep asking.

Of these 10 tasks, 3 involve a developer eventually touching the file (landing page mockup, web banner set for the dev team, ad creative with dev handoff). Which tool do those 3 get routed to, and why does that question come before every other consideration?

Google Sheets— List the 10 tasks in a Sheet with a 'Dev involved?' column, mark Yes/No first before touching anything else.

Procedure

  1. List all 10 tasks in column A of a fresh Sheet
  2. Mark Yes/No in column B for 'Does a developer touch this file?'
  3. Route every Yes to Figma immediately, regardless of urgency
Sample output
Task                                   Dev involved?   Route
Landing page mockup, Q3 campaign        Yes             Figma
Web banner set (dev builds it)          Yes             Figma
Ad creative for dev handoff             Yes             Figma
Instagram carousel, product launch      No               (next filter)

Healthy

Every dev-involved task routes to Figma before any other filter runs, even if it also feels urgent.

Unhealthy

Starting a landing page mockup in Canva because it 'felt faster,' then rebuilding it in Figma once the developer asks for specs, doubling the work.

What this means

Dev handoff is a hard gate, not a tiebreaker: Canva cannot export CSS values or component specs, so any file a developer will touch has to start in Figma.

So what do I do about it?

SymptomActionEffort
A developer keeps asking for a file that was designed in CanvaMove that task type to the 'always Figma' list on the team's task-routing sheet5 min
YouYou can do this yourself, no engineering access required.

Step 02 of 02

Time-sensitive/template-driven vs. brand-precision-critical

For the remaining 7 non-dev tasks, the lesson's second filter asks: is it time-sensitive/template-driven (Canva) or does it need brand-precision control with no developer involved (still sometimes Figma, e.g. a design system doc)?

The remaining 7 tasks include a same-day Instagram post, a pitch deck due Friday, and a 'brand guidelines living doc' with no deadline. Which of these 7 is the one edge case that could reasonably go either way?

Google Sheets— Add a second filter column to the same Sheet for the 7 remaining tasks.

Procedure

  1. For each of the 7 remaining tasks, mark 'Time-sensitive/template?' Yes/No
  2. Route every Yes to Canva
  3. For the No rows, check whether brand-precision or a living component library is the actual need
Sample output
Task                          Time-sensitive?   Route
Instagram post, today          Yes               Canva
Pitch deck, due Friday          Yes               Canva
Brand guidelines living doc     No                Figma (component library)
Web banner set, self-published  Yes               Canva OR Figma (edge case)

Healthy

The self-published web banner set is flagged explicitly as the tiebreaker task, with the reasoning written down (no dev, but brand precision matters) rather than picked by gut feel.

Unhealthy

Silently defaulting every ambiguous task to whichever tool is open, with no documented reasoning, so the next person repeats the same debate next week.

What this means

Most tasks resolve cleanly on the two-question filter; the genuine edge cases are rare and worth naming explicitly so the team doesn't re-litigate them weekly.

So what do I do about it?

SymptomActionEffort
The same 'which tool?' debate happens every week for the same task typeAdd that task type as a named row in a permanent team routing reference, not a one-off decision5 min
YouYou can do this yourself, no engineering access required.

Final deliverable

A 10-row routing table assigning every task to Canva or Figma, with the one genuine edge case flagged and its tiebreaker reasoning written out in one sentence.

See a reference example
Sample output
Duolingo growth team, week-of routing sheet (excerpt)

Task                              Route    Reason
TikTok caption graphics (5x)      Canva    Templated, same-day, no dev
Onboarding flow redesign mockup   Figma    Dev builds it next sprint
App Store screenshot set          Canva    Magic Resize handles the 6 sizes
Design system button audit        Figma    Living component library, no dev this week but precision-critical

Success criteria

You're done when you can:

  • All 3 dev-involved tasks correctly routed to Figma before any other filter is applied
  • The genuine edge-case task is named explicitly with a one-sentence tiebreaker, not silently defaulted