Reply-Rate Autopsy: Two Draft Outreach Videos Before They Go Out
Objective: Review two drafted video-outreach scripts against the lesson's 5-step recording framework and common-mistakes list, and flag the specific defects that will suppress reply rate before either video gets sent.
You're reviewing scripts for Go Digit General Insurance's renewals team before their first video-outreach batch goes out to lapsed policyholders. Two reps submitted their planned video scripts for sign-off.
Find the defects in each script against the lesson's 5-step framework and common-mistakes list, rank by severity, and don't get distracted by things the lesson never actually flags as a problem.
Before you start
What you'll need
Free path (everything below is enough to finish)
Free tier covers unlimited script review recordings
Paid upgrades (optional, faster/deeper)
Analytics only matter after the video itself stops being the problem
The process
Specimens to review
This script is scheduled to go out to 40 lapsed policyholders tomorrow. What's wrong with it against the lesson's framework?
REP A SCRIPT — planned for lapsed policyholders (renewal >45 days overdue) "Hi there, hope you're doing well! Just wanted to reach out and introduce myself and let you know about some great new features we've added. Feel free to reach out if you have any questions!" Planned length: 2:40 Delivery: recorded as a screen share of the company's generic product deck, no research into the specific policyholder Send method: MP4 file attached to the email
Specimen: synthetic, realistic
This script fixes the obvious problems from Rep A's draft. What's still wrong against the lesson's full framework?
REP B SCRIPT — planned for lapsed policyholders "Hey Priya, I pulled up your policy before recording this — noticed your two-wheeler renewal lapsed on the 12th. Quick 40-second update on what changed with our renewal process, then I'll let you go." Planned length: 0:42 Thumbnail: generic company logo, same for every recipient Analytics plan: none, rep does not plan to check who watched before following up
Specimen: synthetic, realistic
Final deliverable
A defect list per script, ranked by severity, with the specific lesson rule each defect violates.
See a reference example
MapmyIndia, video-outreach QA note (excerpt) Script flagged: opens with 'Hello valued customer' — no name, no research reference. CRITICAL per Step 2. Recommend hold until rep re-records with the recipient's name and one specific reference to their account in the first five seconds.
Success criteria
You're done when you can:
- Identifies all critical defects in Rep A's script (no research/name, over 2 minutes, file attachment)
- Identifies both remaining defects in Rep B's improved script (thumbnail, no analytics follow-up plan)
- Does not flag either distractor as a real defect