Skip to content
Academy
Marketing Academy · Field Work●AI in Marketing
MiniBuild the Asset· 25 minutes

Spec Your First Agentic Workflow: Social Scheduling with a Human Checkpoint

MVMT

Objective: Apply the lesson's 3-step rule to design a repeatable, low-risk agentic workflow spec with exactly one human review checkpoint before anything publishes.

You're on the growth team at MVMT, the DTC watch brand acquired by Movado Group in 2018. Social captions currently get written by hand for every platform, every week. Leadership wants to test agentic automation on this task first because it's repeatable and low-risk.

Follow the lesson's 3-step rule to spec a workflow that pulls a brand brief, drafts captions per platform, and pauses for one human approval before scheduling.

Before you start

What you'll need

Free path (everything below is enough to finish)

n8n
Open SourceBuild and run the actual workflow from the spec

Free self-hosted tier with 70+ AI nodes; no per-task pricing while testing a first workflow

Google Sheets(optional)
FreeLog each run's output and whether the human checkpoint required an edit

Free way to track the '30% edit rate' quality signal the lesson recommends measuring

Paid upgrades (optional, faster/deeper)

Zapier(optional)
FreemiumAlternative no-code builder if the team has no developer support for n8n

Plain-language automation setup across 8,000+ apps, faster to deploy without engineering help

The process

1 step

Step 01 of 01

The 3-step rule for a first agentic workflow

The lesson's 3-step rule: (1) choose a task you do the same way every time, (2) write out every step as if explaining to a new hire, (3) identify exactly one place where human review makes the output safe to ship.

MVMT's weekly social captioning is repeatable, currently manual, and low-risk if a draft is wrong before it publishes. Where does the one required human checkpoint go in this workflow?

n8n— n8n's workflow canvas, free self-hosted tier.

Procedure

  1. Define the trigger: a new brand brief document dropped into a shared folder each Monday
  2. List every step a new hire would follow: read brief, draft caption per platform in brand voice, select or generate an image, format for each platform's character limit
  3. Insert exactly one approval checkpoint: all drafts post to a Slack channel for marketer sign-off before scheduling
  4. Define the final step only after approval: push approved captions to the scheduling tool
  5. Write the spec as a numbered list a developer could build directly from
Sample output
MVMT Social Caption Workflow (spec excerpt)

1. TRIGGER: New brief in /briefs folder (weekly, Monday 9am)
2. AGENT: Draft 1 caption per platform (Instagram, TikTok, X) in brand voice from brief
3. AGENT: Attach suggested image from asset library
4. CHECKPOINT (human): All drafts post to #social-review Slack channel; marketer approves or edits
5. AGENT (post-approval only): Schedule approved captions via scheduling tool

Healthy

Every draft passes through the Slack checkpoint before scheduling; nothing publishes without a human decision.

Unhealthy

The spec has the agent scheduling directly after drafting, with no checkpoint step at all.

What this means

A workflow spec without an explicit checkpoint step isn't a scaled-down risk, it's a fully autonomous workflow that was never designed to be one.

So what do I do about it?

SymptomActionEffort
Draft captions occasionally miss brand voice or make a factual claim about a productKeep the Slack approval checkpoint in place until 20 consecutive runs need no edits, per the lesson's review-then-remove guidance5 min
EitherYou or a developer can handle this, depending on your access.

Final deliverable

A numbered workflow spec for MVMT's social captioning task, with trigger, every agent step, exactly one human checkpoint, and the post-approval step, ready to hand to a developer.

See a reference example
Sample output
ThredUp, Weekly Listing-Copy Workflow (spec excerpt)

1. TRIGGER: New inventory batch tagged 'ready to list'
2. AGENT: Draft product description per listing from photos and category data
3. CHECKPOINT (human): Merchandising lead reviews 10% random sample before batch publish
4. AGENT (post-approval only): Push descriptions live to the marketplace listing

Success criteria

You're done when you can:

  • Workflow spec includes a clearly named trigger, every intermediate step, and exactly one human checkpoint
  • No step after the checkpoint runs before human approval