Teardown: Which Flipkart Draft Mission Statement Would Actually Survive a Hard Decision?
Objective: Given two draft mission statement candidates submitted by different departments, use the lesson's genericness test (would this sentence work for any company in any industry?) to flag which draft is decoration and which one is actually a mislabeled values statement.
Flipkart's brand team collected draft mission statements from different departments before a rewrite. Before publishing one, you're asked to stress-test each against the lesson's genericness rule.
Apply the 'would this work for any company in any industry' test to each draft and flag the ones that fail.
Before you start
What you'll need
Free path (everything below is enough to finish)
Free, supports inline comments for department-by-department feedback
The process
Specimens to review
Would this sentence work unchanged for almost any company in any industry?
Draft A (Ops team): "We deliver world-class solutions that empower communities and drive innovation for a better tomorrow."
Specimen: synthetic, realistic
Is this actually a mission statement, or does it answer a different question than 'why do we exist right now'?
Draft B (HR team): "Our mission is to treat every employee with integrity, honesty, and respect."
Specimen: synthetic, realistic
Final deliverable
Two flagged drafts with the specific rewrite direction each one needs, one sentence each.
See a reference example
DoorDash's own mission, 'we want to shrink every city by bringing people anything, faster, fresher, and from farther away,' passes the same test easily, no other logistics company could paste that sentence in unchanged, because it names the specific mechanic (shrinking geographic friction) rather than a generic aspiration.
Success criteria
You're done when you can:
- Correctly flags the buzzword-only draft as failing the genericness test
- Correctly identifies the HR draft as a values statement mislabeled as mission
- States a one-sentence rewrite direction for each flagged draft