The 30-Day Flywheel: Auto Campaign to Manual Harvest
Objective: Run a new Amazon Sponsored Products launch through the lesson's 30-day playbook, making the same harvest-timing and brand-defense decisions a live account manager would face.
You manage Amazon India advertising for FirstCry (Brainbees Solutions), launching a new baby-monitor SKU with a fresh auto Sponsored Products campaign.
Decide when to harvest converting search terms into a manual campaign, and how to respond when a competitor starts bidding on the brand's own name.
Before you start
What you'll need
Free path (everything below is enough to finish)
Native Campaign Manager tooling covers the full harvest cycle
Free and sufficient for a weekly harvest log
The process
Simulation
Day 14, first search term pull
Day 14 of 30The auto campaign has run untouched for two weeks as the lesson recommends. You pull the search term report for the first time.
FirstCry Auto-Discovery, Baby Monitor SKU · Day 14 of 30 Total spend Rs 18,400 ACoS 38% Top converting terms 12 terms, 3+ conversions each, ACoS 14-22% Zero-conversion terms 31 terms, Rs 6,100 spent, 0 conversions
The search term report is in front of you. What's the move?
Final deliverable
A 30-day campaign log documenting the harvest decision at day 14 and the brand-defense decision at day 30, with the reasoning for each.
See a reference example
Allbirds, Amazon Ads 30-day flywheel log (excerpt) Day 14: Search term report showed 9 converting terms at ACoS 12-19%. Harvested into a new exact-match campaign, added as negatives in auto. Day 21: Manual campaign driving 58% of conversions, overall ACoS down from 41% to 26%. Day 28: Competitor ad appeared on brand-name search. Launched a brand-defense exact-match campaign at a Rs 3 floor bid same day.
Success criteria
You're done when you can:
- Harvests converting search terms into a manual campaign rather than raising auto bids broadly
- Launches a brand-defense campaign rather than relying on organic rank alone