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PR & Communications Professionals14 lessons13-16 hours

PR & Communications Mastery Track

Media relations, press releases, crisis response, and digital PR that earns links instead of buying them. Built for anyone whose job is shaping the narrative.

Your progress0 / 14 lessons
  1. 1PR 101: What Public Relations Actually Is
  2. 2Earned, Owned, and Paid Media: The PR Perspective
  3. 3Press Release Writing: The Structure That Gets Picked Up
  4. 4Building a Press Kit That Journalists Actually Use
  5. 5Pitching Journalists: The Anatomy of a Pitch That Gets Read
  6. 6Media Relations: Building Real Journalist Relationships
  7. 7Digital PR: Earning Links Through Coverage, Not Outreach Spam
  8. 8Data-Driven PR: Turning Surveys and Proprietary Data Into Coverage
  9. 9Newsjacking: Riding the News Cycle Without Getting Burned
  10. 10Executive Visibility and Thought Leadership PR
  11. 11Online Reputation Management: Owning Your Search Results
  12. 12Analyst Relations: Briefing Gartner, Forrester, and IDC
  13. 13Crisis PR: The Media-Facing Response Protocol
  14. 14Measuring PR Impact: Beyond Vanity Metrics