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PR & Communications Professionals14 lessons13-16 hours
PR & Communications Mastery Track
Media relations, press releases, crisis response, and digital PR that earns links instead of buying them. Built for anyone whose job is shaping the narrative.
Your progress0 / 14 lessons
- 1PR 101: What Public Relations Actually Is
- 2Earned, Owned, and Paid Media: The PR Perspective
- 3Press Release Writing: The Structure That Gets Picked Up
- 4Building a Press Kit That Journalists Actually Use
- 5Pitching Journalists: The Anatomy of a Pitch That Gets Read
- 6Media Relations: Building Real Journalist Relationships
- 7Digital PR: Earning Links Through Coverage, Not Outreach Spam
- 8Data-Driven PR: Turning Surveys and Proprietary Data Into Coverage
- 9Newsjacking: Riding the News Cycle Without Getting Burned
- 10Executive Visibility and Thought Leadership PR
- 11Online Reputation Management: Owning Your Search Results
- 12Analyst Relations: Briefing Gartner, Forrester, and IDC
- 13Crisis PR: The Media-Facing Response Protocol
- 14Measuring PR Impact: Beyond Vanity Metrics