Marketing AcademyAcademy

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Product Marketing Managers14 lessons13-16 hours

Product Marketing Mastery Track

ICP, positioning, launches, competitive intelligence, and sales enablement, the full PMM stack for taking a product to market and keeping it winning.

Your progress0 / 14 lessons

1PMM 101: What Product Marketing Actually Isproduct marketing
2PMM vs Marketing: What Is Product Marketing?product marketing
3Ideal Customer Profile (ICP)product marketing
4The Positioning Docproduct marketing
5Messaging Hierarchyproduct marketing
6Product Launchesproduct marketing
7Competitive Intelligenceproduct marketing
8Battlecard Design & Sales Rep Adoptionproduct marketing
9Sales Enablementproduct marketing
10Pricing and Packaging Strategyproduct marketing
11Customer Interviews for Product Marketingproduct marketing
12Win-Loss Analysisproduct marketing
13Analyst Relationsproduct marketing
14Category Creation: How to Own the Market You Inventproduct marketing