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Academy
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Lifecycle & CRM Marketers15 lessons15-18 hours

Email & Lifecycle Mastery Track

The full lifecycle stack: list building, automation flows, segmentation, deliverability, and the compliance rules that keep you out of spam folders and legal trouble.

Your progress0 / 15 lessons
  1. 1Email Marketing 101
  2. 2List Building
  3. 3The Welcome Series
  4. 4Segmentation
  5. 5Email Automation Flows
  6. 6Abandoned Cart and Browse Flows
  7. 7Email Subject Lines That Get Opened
  8. 8Email Copywriting
  9. 9A/B Testing for Email Marketing
  10. 10Deliverability: SPF, DKIM, DMARC
  11. 11RFM Segmentation
  12. 12Win-back Campaigns
  13. 13SMS Marketing
  14. 14Zero-Party Data Strategy
  15. 15GDPR and CAN-SPAM for Email Marketers