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Growth Marketers & PLG Teams14 lessons14-17 hours
Growth Marketing Mastery Track
AARRR, growth loops, retention cohorts, and the experimentation discipline behind sustainable, compounding growth, not one-off hacks.
Your progress0 / 14 lessons
- 1What Growth Marketing Really Is
- 2AARRR: Pirate Metrics
- 3The North Star Metric
- 4Activation and Aha Moments
- 5Growth Loops
- 6Engagement Loops
- 7Retention Cohorts: Measuring and Improving User Retention
- 8Referral Programs
- 9Viral Coefficient (K-Factor): Engineering Word-of-Mouth Growth
- 10A/B Testing and Statistical Significance
- 11ICE and RICE Prioritization
- 12Product-Led Growth (PLG)
- 13Net Revenue Retention (NRR): The Metric That Decides If Growth Compounds
- 14Building an Experimentation Program