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B2B Marketers21 lessons18-22 hours
B2B Marketing Track
Master the full B2B go-to-market stack: positioning, pipeline, content, email lifecycle, attribution, and product marketing. Built for marketers selling to businesses.
Your progress0 / 21 lessons
- 1What Marketing Actually Is
- 2Segmentation, Targeting, Positioning
- 3The Value Proposition
- 4Buyer Personas (without the fluff)
- 5Positioning
- 6The Customer Journey
- 7First-Principles Thinking
- 8Second-Order Thinking
- 9Base Rates and Reference-Class Forecasting
- 10Product Marketing 101
- 11Ideal Customer Profile (ICP)
- 12The Positioning Doc
- 13Messaging Hierarchy
- 14Product Launches
- 15Content Strategy
- 16Case Studies
- 17Webinars and Live Content
- 18Automation & Drip Flows
- 19Cold Email
- 20Analytics 101
- 21Attribution Models