Email & Lifecycle
Email isn't dead. It's the only channel you own. We'll cover list building, automation, deliverability, and lifecycle programs that retain and re-engage.
Start here. No prior knowledge needed.
Email Marketing 101
Transactional vs. marketing, broadcast vs. automation.
10 minEmail Marketing Foundations
The core vocab, channel mechanics, and mental model every email marketer needs before anything else.
6 minList Building
Get permission, not just addresses.
9 minThe Welcome Series
The highest-engagement emails you'll ever send.
8 minBuild on the fundamentals.
Segmentation
Send less mail to more relevant people. ROI follows.
8 minEmail Copywriting
Write emails people actually want to open and read.
10 minSubject Lines That Get Opened
The 2-second test every email must pass before anything else matters.
11 minAutomation & Drip Flows
The flows every business should have running.
10 minDrip Email Campaigns
Design multi-step nurture sequences that convert subscribers at each stage of the funnel.
7 minAbandoned Cart & Browse Flows
The single highest-revenue ecommerce automation.
8 minWin-back & Re-engagement Campaigns
Resurrecting dormant subscribers without burning your list.
9 minWin-back Campaigns
The exact sequence, timing, and copy that recovers lapsed subscribers before you give up and suppress them.
7 minEmail Analytics
Open rate, CTR, revenue per email: the numbers that tell you what's working.
11 minA/B Testing Emails
What to test, how to run a valid test, and what to do with the results.
10 minTransactional Emails
Receipts, confirmations, password resets: the emails with the highest open rates.
8 minSMS Marketing
98% open rates, brutal opt-out costs: how to do SMS without burning the list.
5 minPush Notifications
Web push, mobile push, and the 1-minute average attention window.
5 minCold Email
Outbound B2B email that does not get you blacklisted: deliverability, copy, and sequences.
4 minEmail List Hygiene & Sunset Policies
The people who never open your emails are quietly costing you the ones who do. Here is how to let them go, on purpose.
6 minEmail Frequency & Send-Time Optimization
How often and exactly when to send. The two variables segmentation never answers.
7 minTactics for experienced marketers.
Deliverability: SPF, DKIM, DMARC
Why your beautifully designed email never arrived.
12 minCAN-SPAM, GDPR, CASL
The legal floor and why it matters more than ever.
9 minEmail Compliance & Enforcement
How regulators actually enforce email law: penalties, case studies, and the compliance checklist that keeps you out of court.
7 minRFM Segmentation
Recency, Frequency, Monetary: segment by behavior, not demographics.
7 minCustomer Lifetime Value
The number that decides what every other number is allowed to be.
6 minWhatsApp Business Marketing
The dominant marketing channel outside North America: templates, opt-in, and Meta's ecosystem.
4 minBehavioral Email Triggers
Send because they did X, not because it is Tuesday: the most relevant email you can send.
5 minAMP for Email: Interactive Emails That Convert Inside the Inbox
Forms, carousels, and live data inside emails: the underused format with 8%+ CTR that most ESPs now support.
6 minAI Email Personalization at Scale: From Merge Tags to 1:1 Messages
AI-generated subject lines, dynamic content blocks, and per-subscriber copy: tools, data requirements, and guardrails.
7 minZero-Party Data Strategy
Preference centers, progressive profiling, and consent-first personalization.
5 minAccount-Based Marketing (ABM) Email Sequences
Structuring hyper-targeted, multi-touch outbound email cadences for B2B high-value enterprise accounts.
5 minInbox Placement Science: Beyond Basic Deliverability
Master ISP reputation scoring, BIMI implementation, DMARC progression, and Gmail's 2024 requirements to keep emails in the inbox, not spam.
7 minUnified Email + SMS Campaign Orchestration
Combine email and SMS strategically using channel decision frameworks, compliance rules, frequency caps, and cross-channel sequencing to maximize revenue and engagement.
8 min