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SEO Specialists & AI-Forward Marketers14 lessons14-17 hours

AI Search Optimization Track

AEO, GEO, and AI Overview optimization in one place. Learn how ChatGPT, Perplexity, Gemini, Claude, and Google's AI Mode select and cite sources, and how to measure whether it's actually working.

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  1. 1Answer Engine Optimization (AEO)
  2. 2Voice Search SEO
  3. 3AI Overviews & Generative Engine Optimization
  4. 4Optimizing for Google AI Mode
  5. 5LLM Optimization (LLMO)
  6. 6SEO for AI Platforms: Getting Cited in Perplexity, ChatGPT and Claude
  7. 7E-E-A-T
  8. 8Entity SEO & Knowledge Graph
  9. 9Content Clusters & Pillar Pages
  10. 10Zero-Click Search
  11. 11Brand SERP Optimisation: Control What Google Shows for Your Name
  12. 12Ranking Inside AI Answers
  13. 13RAG for Marketers
  14. 14Measuring AI Search Visibility