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Analytics-Focused Marketers15 lessons16-19 hours

Analytics & Measurement Mastery Track

Own the numbers. GA4 setup, attribution modeling, incrementality testing, marketing mix modeling, and reading a dashboard like an analyst even if you're not one.

Your progress0 / 15 lessons
  1. 1Analytics 101
  2. 2GA4 Setup and Events
  3. 3UTM Tagging
  4. 4KPIs for Marketers
  5. 5Conversion Tracking
  6. 6Funnel Analysis
  7. 7Cohort Analysis
  8. 8Marketing Attribution
  9. 9Attribution Models
  10. 10Incrementality Testing
  11. 11Marketing Mix Modeling
  12. 12Dashboards (Looker, etc.)
  13. 13Predictive Analytics for Marketers
  14. 14Server-Side Tracking
  15. 15Privacy Sandbox and Post-Cookie Web