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E-commerce Marketers18 lessons15-18 hours
E-commerce Growth Track
The full paid-to-owned playbook for e-commerce: Google Shopping, Meta ads, abandoned cart flows, retention, CRO, and analytics. Grow revenue from every part of the funnel.
Your progress0 / 18 lessons
- 1Paid Ads 101
- 2Google Search Ads
- 3Meta Ads (Facebook & Instagram)
- 4Google Shopping & Performance Max
- 5Retargeting
- 6Creative Testing
- 7Email Marketing 101
- 8Abandoned Cart & Browse Flows
- 9Win-back Campaigns
- 10RFM Segmentation
- 11AARRR: Pirate Metrics
- 12Retention & Cohort Analysis
- 13A/B Testing & Statistical Significance
- 14CRO 101
- 15Landing Page Anatomy
- 16Checkout Optimization
- 17UTM Tagging
- 18Funnel Analytics