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Analytics-Focused Marketers19 lessons16-20 hours

Data-Driven Marketer Track

For marketers who want to own the numbers. Covers analytics setup, attribution, experimentation, dashboards, and the measurement frameworks that turn data into decisions.

Your progress0 / 19 lessons
  1. 1Base Rates and Reference-Class Forecasting
  2. 2Bayesian Updating for Marketers
  3. 3Goodhart's Law: When Metrics Become Targets
  4. 4Analytics 101
  5. 5GA4 Setup
  6. 6UTM Tagging
  7. 7Conversion Tracking
  8. 8Funnel Analytics
  9. 9Attribution Models
  10. 10Marketing Mix Modeling
  11. 11Incrementality Testing
  12. 12Marketing Dashboards
  13. 13KPIs for Marketers
  14. 14Dark Social
  15. 15Server-Side Tracking
  16. 16Predictive Analytics
  17. 17A/B Testing & Statistical Significance
  18. 18The North Star Metric
  19. 19Marketing Math: CAC, LTV, ROAS, Payback