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Marketers Who Want to Understand Why, Not Just What14 lessons13-16 hours

Psychology of Marketing Track

The cognitive science behind every marketing decision: biases, influence principles, habit formation, and why System 1 thinking runs most purchase decisions.

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  1. 1Why Psychology Is the Real Marketing
  2. 2System 1 and System 2 Thinking
  3. 3Maslow Hierarchy for Marketers
  4. 4Emotion First, Logic Second
  5. 5Cognitive Biases Every Marketer Uses
  6. 6Cialdini 6 Principles of Influence
  7. 7Anchoring and Framing
  8. 8Loss Aversion
  9. 9Scarcity, Urgency, and FOMO
  10. 10The Psychology of Social Proof
  11. 11Habit Loops: Cue, Routine, Reward
  12. 12Behavioral Economics for Marketers
  13. 13Choice Architecture and Nudges
  14. 14The Peak-End Rule